McDonald's continued to expand in Sweden during this period (as did other American chains such as Burger King and Pizza Hut), but in an interview in 1996 the CEO of Clock explained the problems of his company with the increasing competition from other types of fast food such as kebab and sandwiches.Ĭlock and the Clock logo is as of 2007 a registered trade mark of Swedish company F&S. The company took the name Provobis, and was in 2000 bought by the large Scandic Hotels corporation.
It also attempted to reduce its own ownership in restaurants and increase the number of franchise restaurants, but by 1998 only 14 Clock restaurants remained, of which six were sold the same year and the remaining eight at the beginning of 1999. The same year, as part of what turned out to be a new business strategy, the company bought the hotel and restaurant company Provobis, which had the same main owner, Rolf Lundström, who thereby consolidated his holdings. In 1996 Clock actually sold six restaurants (four in Stockholm and two in Gothenburg) to McDonald's. Using a huge clock as its logo, the chain grew to be very successful and widespread during the 1970s and 1980s, even branching out to China, but got into economic problems in the 1990s and started closing or selling restaurants. The chain suffered from mismanagement and declared bankruptcy as the government had acquired the forfeited company, it was incorporated into the state-owned restaurant chain SARA.Īs Carrols, Clock used the McDonald's concept with names for hamburgers such as 'Big Clock' (' Big Mac'). Clock restaurant in Härnösand railway station, 2020Ĭlock was a Swedish hamburger restaurant chain founded by an offshoot from the US-based Carrols.
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